USAA is a Proud Sponsor of the USCG Day


The Coast Guard is the only military service organized under the Department of Homeland Security. The Coast Guard’s MWR program is similar to that of the other Services but on a smaller scale. The mission of the Coast Guard MWR program is to uplift the spirits of the Coast Guard Family and be an essential element of Coast Guard readiness and retention through customer-owned and driven MWR programs and services around the world.
The MWR programs play a vital role in support of mission readiness and retention of our military members and the entire Coast Guard family through various activities and programs. TAKING CARE OF THOSE WHO PROTECT AND DEFEND is our vision and guides everything that we do!
Morale, Well-being, and Recreation (MWR) provides programs and services that support the quality of life and readiness of Coast Guard members and their families.
MWR oversees fitness and aquatic facilities, sports and recreational programs, tickets and tours, recreational lodging, hobby and community activities, and food and beverage operations. These programs are designed to promote physical fitness, mental well-being, and community connection.
MWR also manages funding, policy, and oversight for these programs, including budgeting, financial controls, audits, reporting, and onsite unit inspections to ensure programs operate responsibly and in compliance with policy.
In addition, MWR administers commercial sponsorships, gift acceptance, marketing, training, and capital investments. The program supports resale operations and distributes central funds to units.
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MWR delivers the Navy Motion Picture Service to afloat units, manages the Coast Guard’s partnership with the Boys & Girls Clubs of America, oversees Coast Guard Sports and athlete recognition programs, administers sports participation grants, and represents the Coast Guard in Armed Forces Sports.
Overall, MWR enhances community life, strengthens unit readiness, and helps attract and retain a healthy, resilient workforce.